Aspectus PR wins Institute of Engineering and Technology event brief

Aspectus PR has been appointed to promote the Institute of Engineering and Technology's (IET's) Prestige Lecture Series, which have been taking place throughout the year.

The agency's sixth new client win in the events sector this year will see Aspectus PR working to help increase attendance at the lectures, while also raising the profile of the IET.

Part of the IET's charitable remit to promote engineering knowledge among the profession and to a wider audience, the 2013 Prestige Lecture Series has included talks from the likes of Professor Paul Stevens and MP David Willetts.

The results-focused nature of Aspectus PR's business model has made it an attractive comms partner for event organisations.

Amy Redhead, account group director for Aspectus PR, said: "We have a lot of experience in this market and a proven model for generating profile for events, increasing visitor numbers and engaging with other audiences, such as commercial partners."

This comes after the agency announced the recruitment of award-winning financial services technology specialist Tim Focas from Weber Shandwick earlier this year.