Astro Gaming appoints marketing agency to reach wider audiences

Astro Gaming has appointed a marketing agency in the UK in an effort to help it engage with a wider audience.

The company, which is behind widely-used video gaming headsets and equipments, has turned to KINC to devise a new promotional strategy, Gorkana reports.

As part of its brief, the agency will be required to come up with a campaign that connects with wider gaming segments and broader consumer and lifestyle audiences.

KINC has been named as the first UK marketing agency for video gaming headset brand Astro Gaming, with a brief to develop a PR and marketing strategy to target new audiences for the brand.

Paul Knipe, managing director of KINC, commented: "We’ve developed a strategy with Astro to target gamers and build engagement with new audiences. We look forward to working with one of most respected gaming brands in the world.”

Astro Gaming has cornered the market most notably with the Call of Duty: Black Ops III game, as its products are considered the official audio gaming headset for this title.