Augmented reality packaging collaboration announced

Boehringer Ingelheim and Constantia Flexibles, the world’s third largest producer of flexible packaging, have collaborated on Constantia Interactive, an innovative packaging solution which provides horse owners and vets with direct access to a dedicated Nutraxin app. They can use the integrated diary to add details about the horse’s physical condition and monitor the horse’s weight, and there are links to helpful information such as nutrition advice. It is currently available in Germany and the Netherlands, with other markets on the horizon.
Ulrike Voigt, Global Brand Manager for Nutraxin at Boehringer Ingelheim, said: “With Constantia Flexibles’ interactive packaging, we can offer our customers an outstanding additional service. This app will allow the veterinarian as well as the owner to easily track the horse’s weight and to keep an eye on the nutritional status of the horse.”
Pierre-Henri Bruchon, EVP Pharma Division at Constantia Flexibles, said: “This is a great new project with our long-term partner Boehringer Ingelheim. Constantia Interactive has added value, bringing Boehringer Ingelheim even closer to the end consumer.”