Aurora promotes Chris Bath to Managing Director

Aurora has promoted Chris Bath to Managing Director, to lead the team to adapt to today’s healthcare communications challenges.

Bath was rapidly promoted to Aurora’s Management Team after initially joining in 2015 and has since directed the expansion of Aurora’s digital insights capability, and launched Acumen, its measurement practice, which helps clients prove the influence of their communications.

Bath stated: “As an independent agency, we evolve fast in times of change and so enable our clients to innovate and pivot quickly too. That ability has never been more important than now. The pandemic has fundamentally changed how patients need to be engaged with but I also believe it has altered what they want communicating to them, as people become more interested than ever in the science behind treatments. I’m excited to spearhead the way forward for our clients, as they make bold, brave decisions to adapt their communications and engagement with patients and healthcare professionals.”

Aurora’s CEO, Claire Eldridge, stated: “Chris is the ideal person to lead this charge, both from a cultural and capability perspective. He provides excellent counsel, champions evaluation, and lives our company values every day. In doing so, he enables our healthcare clients to communicate effectively and so achieve better patient outcomes, which is what Aurora is all about.”