B Braun launches new website for OEM division

B Braun has introduced a new global website to improve the brand profile of its original equipment manufacturing (OEM) division.

The company has introduced separate websites for its operations in Europe/Asia and the US/Americas, offering information on its wide range of integrated medical device and pharmaceutical outsourcing capabilities.

A Product QuickFinder tool allows users to locate individual products and categories that are most frequently requested by customers, with different ranges highlighted for each geographical territory.

Additionally, the site will include news and information on B Braun's quality standards and certifications, its patient and clinician safety philosophies and its sustainability efforts.

The company states that the website will provide a showcase for "the organisation's diverse and continent-specific contract manufacturing services and medical and pharmaceutical products".

According to its most recent financial report last month, B Braun achieved annual sales growth of 4.2 percent in 2011, with growth trends observed across its pharmaceutical and medical engineering businesses.