Babel PR wins brief with commercial tech solutions firm Astound Commerce

Babel PR has been handed a new brief by Astound Commerce, a leading provider of ecommerce tools, technology and services to online retailers.

The San Francisco-based client has handed Babel a brief to raise brand awareness, specifically promoting the creative services, consultancy, interactive marketing and tech solutions it offers, reports Gorkana.

Babel will also be responsible for Astound's media and analyst relations activity, seeking to promote its expertise and products via retail, ecommerce and marketing media channels.

Astound wishes to evolve from a limited global media profile into a recognisable and trusted brand, building on the fact it already works with clients such as Adidas, Jimmy Choo, Belstaff, Versace, Hugo Boss and Crocs.

Ian Hood, managing director at Babel PR, added: "Some of the world's most recognisable brands trust Astound to deliver large global rollouts and complex projects, and it's rewarding to see, even in our early engagements, the level of trust they are putting in Babel."

Tech specialist Babel will be able to leverage its experience of working with brands such as Barclays, Philips and Nominum on this brief.