Beiersdorf announces Nivea brand logo makeovers

Beiersdorf has announced that its Nivea and Nivea for Men brand logos have undergone an image overhaul for the sake of strengthening recognition of the product.

The firm commissioned Interbrand Hamburg with the redesign brief and charged it with harmonising Nivea’s various logos in order to strengthen awareness of the product at various points of sale globally.

Gradually, the new logos will be launched across the entire product portfolio, including existing ranges, new products and in-store labelling.

Head of global marketing at Nivea Franziska Schmiedebach said: “Nivea and Nivea for Men are strong brands and require strong, clear identifiers in order to remain firmly established in consumers’ minds in future.”

In August, the firm announced that research into Nivea figure care gel conducted with the aid of a high-resolution sports medicine body scanner found the product to be effective.

It is designed to help women reduce fat volumes from various areas of their bodies.