Beiersdorf launches Eucerin Elasticity and Filler anti-ageing range

Beiersdorf has announced the launch of Eucerin Elasticity and Filler, a new range of anti-age care products developed especially for mature and demanding skin types.

Offering an innovative combination of anti-ageing active ingredients, the new products are designed specifically to address the way the structure of skin changes as it ages, with elasticity reducing as more wrinkles appear.

The active ingredient Arctiin works to stimulate collagen production in skin cells, while the two formulas also incorporate a powerful antioxidant called Silymarin, which protects collagen and elastin from degrading.

Tests have shown that this new Eucerin offering can enhance skin elasticity and skin circulation at a cellular level, while its long and short-chain hyaluronic acid content allows it to visibly plump up deep wrinkles.

Beiersdorf is initially launching the product range – which includes day and night care options and a face oil – in Germany initially, with a further international rollout planned over time.

The Eucerin brand is one of the company's most established offerings and has been one of its key drivers of growth in 2016.

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