Beiersdorf meets with skincare partners at open innovation fair

Beiersdorf has hailed the success of its first ever Supplier Fair, an open innovation event aimed at encouraging open innovation with strategic partners.

The inaugural event took place in November, with the aim of giving trusted companies the opportunity to enter into direct exchange with Beiersdorf researchers to present ideas, concepts and innovations.

This initial Supplier Fair focused on special cosmetic textures and promising trends in skin care, with many requests made to exhibitors for formulas that are of interest for the Beiersdorf innovation pipeline.

A second Supplier Fair with additional close strategic partners is now being considered for 2016.

Dr Volker Kallmayer, head of raw material scouting at Beiersdorf, said: "The first event was already a complete success both for us and for our partners. More than 200 of our researchers learned a lot through intensive discussions and tried out samples brought by our partners."

This builds on the company's long-established commitment to collaboration with external partners through initiatives such as its Pearlfinder scheme.