Bell Pottinger North to support Institute of Water campaign

Bell Pottinger North has been chosen to develop the Institute of Water’s new campaign to raise awareness of its services.

Having recently decided to change its name from the Institution of Water Officers, the organisation is looking to boost membership levels and increase its profile in the UK water industry.

Consultancy director John Butters will oversee the campaign from Bell Pottinger’s central office in Macclesfield.

He said that the firm will help the Institute to gain recognition as a dedicated provider of development and networking opportunities for water professionals.

Mr Butters added: "The Institute has a 65-year history and we look forward to helping it modernise and developing its reputation."

The decision to rename the organisation was announced last week and will take effect from January 1st 2010.

Chief executive of the Institute Lynn Cooper said that the new moniker "reflects the modern approach" that the body will adopt to help industry members with their career development.