Bell Pottinger North wins LapCabby contract

Bell Pottinger North is set to deliver a contract to enhance the LapCabby brand, it has announced.

LapCabby is a classroom technology solution that manages the charging and storage of laptop computers.

The company will use media relations to highlight the fact that while it is the most cost-effective product on the market, the LapCabby is as secure, robust and feature-rich as products that cost two or three times its price.

John Butters, Bell Pottinger North director, noted that laptops are becoming increasingly popular in educational facilities due to the flexibility they offer in comparison to their desktop counterparts.

"LapCabby provides the cost-effective solution to the safe and efficient management of laptops in the classroom. The devices house between ten and 40 computers and more than 8,000 of them are already used in classrooms across Britain," he added.

Earlier this month, the company announced it has been selected by Waitrose to act as its communications partner for community consultation initiatives throughout the UK.