Berkeley PR wins new brief with Iris Software Group

Berkeley PR has been handed a new UK comms brief by Iris Software Group, an account formerly held by Whiteoaks.

The client, which provides services to the UK accountancy and payroll sectors, has tasked Berkeley PR with overseeing all UK comms for its IRIS and KashFlow brands, while also positioning the business as a leader in the field of financial cloud platforms, reports PRWeek.

According to Iris' estimates, 90 percent of the five million private business in the UK still use old-fashioned accounting methods, meaning there is a considerable opportunity for the company to grow its customer base.

Paul Stallard, managing director of Berkeley PR, said: "Iris is a fantastic addition to our growing client base and we're looking forward to the challenge of helping the brand gain the positive recognition it deserves."

Berkeley PR was recently shortlisted for the tech agency of the year and business-to-business PR agency of the year prizes at the PRmoment Awards for 2015, underlining the success of its recent activities.