Bite Communications wins PR brief with GoDaddy

Bite Communications has been handed a new PR contract by GoDaddy, a move that will help the tech brand to expand its presence in Europe.

The brief will initially cover the UK market and also includes hub co-ordination spanning the Europe, Middle East and Africa region. It encompasses strategic planning, campaign management, content creation and influencer relations.

GoDaddy, the world's largest technology provider for small to medium-sized businesses (SMBs), wishes to expand reputation from domain provider to becoming the partner of choice for firms that wish to build and improve their online digital identity.

Bite's work will see it collaborating closely with GoDaddy's teams in Europe and the US.

The agency's European managing director Kath Easthope said: "The volume of customers already active in Europe and the growth GoDaddy is experiencing means there's a huge opportunity to engage with and grow the community of SMBs."

This comes after Bite was last month handed a retained European brief with Quip, an innovative word processing app that was launched last year.