Blue Rubicon wins new strategy brief with Asthma UK

Blue Rubicon has won a new account with Asthma UK, the charity group dedicated to raising awareness of asthma and funding research to combat the condition.

The agency beat three rivals in a competitive pitch to land the strategic reputation brief, which will see it lead research comms activities with the aim of fostering public support for asthma research, reports PRWeek.

Its work will include audience analysis and channel planning, promoting research to the public and scientific media, and helping to expand the client's reach and influence across Europe.

Chris Norton, Blue Rubicon's managing director, will lead the account and report to Lindsay Gormley, director of marketing at Asthma UK.

Ms Gormley said: "We have chosen to partner with Blue Rubicon as its expertise makes it well placed to help us meet our challenge."

This brief will leverage the agency's experience in working with health related charity organisations such as Cancer Research UK and JDRF.