Blue Rubicon wins new UK PR brief with Facebook

Blue Rubicon has won a business-to-business PR brief for the UK with Facebook, the world's largest social network.

The agency has handled Facebook's corporate and public affairs duties since 2010, and the new contract will cover advertising, product and platform units, according to The Holmes Report. 

Facebook seeks to expand its outreach to advertisers and agencies as it broadens its presence in the mobile market. It saw considerable mobile advertising revenues in 2013 and has since agreed a high-profile deal to purchase the instant messaging service WhatsApp.

The company shifted its B2B PR brief from Nelson Bostock to Edelman last year, but the relationship did not last until the end of 2013.

A spokesperson for the social media giant said: "Following the changes to internal team roles and ahead of team maternity leave, we decided to consolidate all Facebook UK media enquiries to Blue Rubicon to help us to effectively manage these changes internally."

Blue Rubicon also serves globally-renowned brands such as Samsung, Unilever, MasterCard, Coca-Cola, McDonald's, Shell, eBay and Dow Jones.