BlueCurrent wins UK PR contract with Salesforce

BlueCurrent has taken over from Nelson Bostock as the UK PR partner of the cloud computing giant Salesforce.

The client previously selected BlueCurrent for its PR account in the Europe, Middle East and Africa region last year, and has now chosen to consolidate its UK duties with the same agency following a competitive review process.

Sophie Scott, who recently moved over to BlueCurrent from parent company FleishmanHillard, has been chosen to lead the new account, working closely with Stacey Torman, Salesforce's European communications head.

The aim of the collaboration will be to further promote the value of Salesforce's services to the British business community.

Ms Torman told The Holmes Report: "Together, we will work to create and enhance great communications programming that demonstrates Salesforce is the growth engine for UK businesses of every size."

BlueCurrent is an award-winning, fully integrated digital communications agency with offices in London, Hong Kong, Beijing and Tokyo.