Brandnation hired by Patterson Medical to promote Biofreeze brand

Brandnation has been handed a new brief by Patterson Medical, which is seeking to promote the benefits of its Biofreeze brand.

The agency's sport and health and beauty teams have been briefed to handle all media comms for the range of cold therapy gels across consumer, trade, specialist and digital sectors, reports Gorkana.

Additionally, the Brandnation team will work with Dr Phil Page, a clinical physical therapist, trainer and strength and conditioning specialist, who is the global director of clinical education and research for Biofreeze.

Designed for the treatment of muscular pain, Biofreeze is already a top-selling product within the medical industry, and Patterson Medical is now seeking to replicate this success in the over-the-counter market.

Mary Killingworth, MD at Brandnation, said: "We have extensive experience in growing and strengthening brands within the sport and health and beauty sectors, and are looking forward to working with Biofreeze."

Existing Brandnation clients in this sector include Dentek, Barry M, NutraCheck, TheraPearl and Sleek MakeUP.