Brands2Life earns CorpComms Digi Award for Gemalto campaign

Brands2Life has been recognised for the success of a recent campaign carried out on behalf of Gemalto at the 2017 CorpComms Digi Awards.

The company won the prize for best digital campaign – small budget for the Cyber Investigator Chronicles campaign, which has been shortlisted for a total of seven different awards to date.

This multi-channel campaign centred around a comic book telling the story of an organisation's response to a data breach, and has been Gemalto's most successful campaign to date both in terms of engagement and cost-effectiveness.

Powered by social media and digital amplification, the campaign landing page attracted more than 54,000 visits within six weeks and more than 7,000 webchat views, culminating in over 2.5 million opportunities-to-see across all digital and social activations – or 125 opportunities-to-see for every pound spent.

The win capped off a successful evening for Brands2Life, which received a total of three CorpComms Digi Award nominations for the Cyber Investigator Chronicles campaign, as well as a nomination for its work with the design and engineering firm Arup.

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