Brands2Life names new digital managing director

Brands2Life has announced the appointment of Alan Parker as the new managing director of its digital business.

Mr Parker will lead an award-winning digital and social team including more than 20 strategists, influencer relations experts, performance marketers, designers and developers, working closely with the Brands2Life leadership team to develop its digital offering.

Prior to joining the agency, he worked at MullenLowe, firstly as digital managing director, before reaching the position of deputy managing director before his eventual departure this summer.

Previously, he spent four years at Golin, playing a key role in building and heading up its digital and social team, while his other previous employers include Ogilvy Group and Hill and Knowlton Strategies.

Over the course of his career, he has worked with such high-profile clients as Burger King, Lenovo, Tesco, Vodafone and Unilever.

Giles Fraser, co-founder of Brands2Life, said: "Our Better Stories, Bigger Impact proposition signals that we're providing a wider range of marketing and communications services than ever before and Alan will be able to help us take that proposition to all our clients and beyond."

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