Brands2Life reappointed by Gemalto to develop social media profile

Brands2Life has been appointed as the corporate/lead social media agency of record of the prominent digital security firm Gemalto.

The agency won a three-way pitch process following a competitive re-tendering of the contract. Gemalto and Brands2Life have been working together for four years and have developed numerous successful social media campaigns together, including the Contactless Challenge and M2M Fact or Fiction initiatives.

Continuing its work with the client, the agency will support Gemalto's brand and customer engagement efforts on social media via a programme of global campaigns, content and training.

Gemalto works with businesses and governments in 190 countries, with customers spanning industries including mobile, financial services, IT security and the public sector.

Armand David, joint managing director for business communications at Brands2Life, said: "They are a perfect partner, understanding both the potential and limits of social media, and we're delighted to continue our relationship with them."

Part of the Oriella PR network, Brands2Life launched a new global offering earlier this year as it seeks to expand its reach worldwide.