Brands2Life to help Nokia promote digital health offerings

Brands2Life has been handed a new brief to deliver an integrated PR and social media programme for Nokia's digital health business in the UK.

The agency was appointed following a competitive pitch and will be tasked with developing new campaigns to differentiate Nokia's health offerings, while reinforcing the brand's goal of empowering people to take control of their wellbeing, reports Gorkana.

Specifically, efforts will be made to demonstrate how key Nokia Digital Health products have been created with consumer lifestyles in mind, with a thought leadership programme to be developed using the brand's proprietary data to reveal insights into Britain's health.

Katy Stolliday, Brands2Life's deputy consumer managing director, will lead the account, overseeing a careful plan of creative PR and social media activations.

Jodie Simpson, consumer managing director at Brands2Life, said: "Nokia has a strong heritage in innovation and technology which, combined with the effortless style of its digital health products, makes it a very interesting client for us as we look to grow our lifestyle offering."

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