Brands2Life wins TravelSupermarket brief

Brands2Life will be carrying out PR work on behalf of TravelSupermarket after winning a contract with the leading online travel comparison service.

The site has hired Brands2Life as its retained consumer agency and has tasked it with increasing brand awareness and boosting web traffic, through a combination of proactive creative campaigns and reactive media relations.

Staff from both companies will be working together closely to ensure that the TravelSupermarket brand becomes the go-to destination for consumers when researching and booking holidays.

According to TravelSupermarket, Brands2Life was chosen for this brief based on its knowledge of the travel market, as well as its strong track record in news generation-driven programmes.

Sarah Scales, co-founder of Brands2Life, said: "We know from working with travel brands that the competition for travel stories in mainstream media is tough. It requires originality and lightning responses to deliver cut-through."

This comes after the media agency was nominated for seven prizes at the Public Relations Consultants Association Awards last week, spanning six categories.