Breakthrough Breast Cancer and Breast Cancer Campaign seek post-merger PR partner

Two major UK breast cancer charities are seeking a new PR agency partner ahead of their imminent merger, which is expected to be completed in May.

Breakthrough Breast Cancer and Breast Cancer Campaign are keen to ensure the new charity has a unique positioning, differentiated from rivals such as Breast Cancer Care and the Pink Ribbon Foundation, as well as broader organisations including Cancer Research UK and Macmillan Cancer Support, reports Campaign.

The launch campaign is expected to prioritise digital channels over traditional media for budget management reasons, with the overall mission of the merged organisation to focus on reminding the public of the need for further research to beat breast cancer.

It has already been announced that design agency The Clearing is working with staff from both current charities to create a new brand and name.

Fiona Hazell, director of communications for Breast Cancer Campaign, told Marketing: "The biggest challenge facing us is creating a single-minded proposition that affects all those affected by breast cancer, which works across multi-channels and sits at the heart of our fundraising."