Burson-Marsteller wins new contract with Vodafone

Burson-Marsteller has been handed a new brief by Vodafone, one of the UK's biggest telecoms companies.

The agency has won preferred bidder status for Vodafone UK's corporate and brand communications account, with contract negotiations currently ongoing. The brief will cover an integrated approach to corporate and consumer communications, aimed at promoting the company's network and services.

Reporting to Paddy Toyne-Sewell, Vodafone UK's head of external communications, Burson-Marsteller will provide ongoing counsel and support, as well as creating and implementing campaigns.

It was able to win this new contract after impressing Vodafone with its team's quality of thinking and analysis, as well as their understanding of the brand's objectives and ability to create tailored campaigns.

Ben Maynard, chair of Burson-Marsteller's UK technology practice, said: "Vodafone is a prestigious British brand … The pace of change and the variety of challenges and opportunities emerging in the mobile communications space makes this a fascinating time to be representing them."

Burson-Marsteller is one of the world's leading comms agencies and has sizeable technology practices in every key market in Europe.