Calacus to assist Macmillan Cancer Support with will donations campaign

Calacus has won a new brief with Macmillan Cancer Support as the charity plans to launch a new will donations drive.

The agency has been tasked with helping the charity run a national campaign that will highlight the importance of donations made through wills in funding its work. Calacus won the account following a three-way pitch.

Currently, more than 70 per cent of people in the UK give to charitable causes, but less than one-tenth of these go on to leave money to charity in their wills.

In order to encourage more people to do so, Macmillan Cancer Support is planning to introduce a discounted will-writing service, while also raising awareness of the tax advantages of legacy gifting.

Helen Eddleston, legacy manager at Macmillan Cancer Support, said: "We chose Calacus because we are confident they will help us to create talkability and quality conversations around legacies and will-writing, which can often be seen as a taboo subject."

Calacus has a broad portfolio of high-profile clients, including Heart UK, Pinsent Masons, the Royal Hospital for Neuro-disability and the Leo Messi Foundation.