Capella PR wins 8×8 Solutions brief

Capella PR has been handed a new contract by cloud technology firm 8×8 Solutions following a three-way competitive pitch.

The 12 month brief, which covers both traditional and social media relations, will see Capella highlight the benefits of cloud-based unified communications to businesses, including better customer service, economic growth and facilitating flexible working.

As part of this, a series of strategic campaigns will be launched to connect 8×8 to the mainstream news agenda, as well as an integrated press office focused on customer communications, event support and social media engagement.

The client works with customers such as London Overground Rail Operations and Empire Cinemas and is part of the Nasdaq-listed company 8×8 Inc.

Gareth Thomas, Capella's founder, said: "8×8 has some pretty special technology, but this brief is about showcasing the opportunities its innovative solutions unlock for businesses."

This caps a successful year for Capella PR, which earned the small consultancy of the year prize at the annual PRCA Awards last month.