Carestream Dental aligns products to mark brand anniversary

Carestream Dental has aligned the majority of its products under the CS brand identity, marking the company's fifth anniversary under the Carestream Health umbrella.

Previously, Carestream Dental products have been sold under multiple brand names, but effective immediately they will receive a CS prefix before their model numbers and be given a new look in some cases.

The products themselves will not be amended, but the rebranding exercise will make the relationships between them and their integrated functionality clearer, while also strengthening Carestream Dental's commercial identity.

This comes in the same year that the firm celebrates the 30th anniversaries of the creation of the world's first digital dental intraoral radiography system and orthodontic practice management software.

Rich Hirschland, global president for Carestream Dental, said: "We've reached the point in our brand history that the Carestream Dental name is now synonymous with excellence in dental care."

The launch of the first CS-branded product – the CS 9300 – was conducted last year, with a major marketing campaign launched earlier in 2012 to support the current initiative.