Carestream Dental rolls out CS branding with new ad campaign

Carestream Dental is to conduct a major new marketing campaign as part of a new move to rebrand a number of products under the CS brand identity.

The company currently sells products under a wide variety of brand names, including PracticeWorks, Kodak, SoftDent and OrthoTrac, which the firm believes could be obscuring the relationships between its different offerings.

Following the launch of the first CS-branded product last year, the CS 9300, Carestream Dental is aiming to sell most of its existing products under the CS name in future.

As such, the company will use its new marketing push to help clients understand the change, as well as the qualities that underpin the CS name.

Jody Rodney, director of marketing at Carestream Dental, said: "We want to unite these leading-edge products under one banner and clearly articulate the benefits and seamlessly integrated nature of Carestream Dental's digital imaging, software and practice management solutions."

Earlier this month, Dentistry.co.uk reported that Carestream Dental's R4 Practice Management Software and digital imaging technology will be used to improve oral healthcare for athletes during the 2012 Olympic Games in London.