CCgroup wins international PR brief with Synchronoss

CCgroup has won a new brief with Synchronoss, an international provider of telecoms cloud software and services.

The agency has been hired as the company's international PR partner and has been tasked with bolstering market awareness of the brand, reporting directly to Synchronoss vice-president marketing and comms head Stacie Hiras, according to PRWeek.

Synchronoss specialises in providing mobile cloud innovation and software-based activation for mobile carriers around the world. Its current customer base includes companies such as AT&T, Reliance, Telstra, Vodafone and Verizon.

The firm is now looking to expand its presence in Europe and Asia, which is why it has chosen to rely on CCgroup's proven expertise, having previously handled its PR in-house.

Core products such as Synchronoss Personal Cloud, Synchronoss Integrated Life and Synchronoss Work Space are among those that will be emphasised by the agency's campaign work.

CCgroup is a business-to-business technology PR agency based in London. It was established in 1985 and is part of the GlobalCom PR network.