Cello Health Insight appoints new director

Cello Health Insight has announced the appointment of trained psychologist Maria Eletskaya as a new director.

Ms Eletskaya joins the healthcare market research agency from Ipsos Mori in London, where she has spent the last few years carrying out public sector market research for the Bill and Melinda Gates Foundation.

Her expertise strengthens the agency's European research team and further diversifies its IQ offering, the quantitative arm of the business, which experienced growth of 30 percent during 2014-15.

She boasts robust experience of emerging and developing market analysis, with 13 years of experience in quantitative research and specialisations in complex methodologies, segmentation studies, conjoint analysis, understanding behavioural drivers and barriers, brand equity, and forecasting.

Gracie van Kemenade, group director and head of the IQ practice, said: "We are delighted to welcome Maria to the team. She brings unique skills and additional knowledge and capabilities, which is perfectly aligned with our strategic ambition for quantitative research at Cello Health Insight."

Cello Health Insight was established in 1983 as the global marketing research arm of Cello Health. It has offices in London, New York and Chicago, with a network of preferred partners in a further 50 countries.