Cello Health Insight appoints new head of quantitative research practice

Cello Health Insight has announced the appointment of Duncan Munro as the joint head of its specialist practice IQ, thereby expanding its European research team.

Mr Munro will head up the quantitative research practice alongside group director and fellow joint head Gracie van Kemenade. The business was established in 2012 and has grown rapidly, delivering year-on-year growth of 30 percent in 2014-15.

The new appointment joins Cello Health Insight from Research Partnership and has been working in the field of international healthcare market research since 1999. In his new role, his responsibilities will include actionable segmentation, realistic demand assessment and multiple stakeholder pricing research.

Ms van Kemenade, who joined Cello Health Insight in 2012 from Kantar Health, said: "Duncan's experience offers a valuable perspective of our clients' complex quantitative business challenges. I look forward to working together and am very excited for the future of IQ."

This comes after the business appointed trained psychologist Maria Eletskaya as a new director in June.