Ceva launches marketing pack on protecting fireworks-sensitive pets

Ceva Animal Health has introduced a comprehensive new marketing pack that will provide information on caring for noise-sensitive pets in the lead-up on Bonfire Night.

The pack will help educate and support clients on the key considerations they should be thinking about as the fireworks season approaches, and includes a 60-minute video presented by leading veterinary behaviourist Jon Bowen.

This film includes hints and tips on preventative measures that owners can put in place to help manage noise sensitivity and firework fears, with information on counter-conditioning also provided.

Additionally, the pack includes a range of waiting room material, including leaflets, leaflet holders, posters and wall displays, plus a PR toolkit to support individual vet practices in launching their own campaigns.

Claire Russell, Adaptil and Feliway product manager at Ceva Animal Health, said: "Our new marketing pack will help veterinary practices remind their clients of the preventative measures they can put in place to reduce firework fears."

The company's Adaptil and Feliway products release synthetic pheromones to help calm down domestic animals, and are designed for use in dogs and cats respectively.

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