Ceva launches new reprodAction information website

Ceva has announced the launch of a new website that offers a wide range of information on cattle reproduction for animal health professionals and vet students alike.

Affiliated with the company's reprodAction brand, the site offers practical time-saving tools to help vets with their day-to-day reproduction consultations, as well as interactive games and information on Ceva's product range.

A particularly popular element of the site is its profitability calculator, which helps vets advise clients by assessing the profitability of a fertility protocol after one breeding cycle in a specific herd.

Meanwhile, the 'About Reproduction' section offers helpful refresher information on the physiology of the cow, the reproductive cycle and causes of infertility, as illustrated by dynamic animations and video content.

Carol Atkinson, Ceva's reprodAction range product manager, said: "Our meticulous planning and attention to detail in the design of the new website have really paid off."

The company's UK division is based in Amersham, Buckinghamshire and employs more than 60 members of staff.