Ceva launches new TV campaign for Adaptil and Feliway

Ceva Animal Health has announced the launch of a new TV advertising campaign to promote its leading veterinary behaviour products Adaptil and Feliway.

The campaign will be the biggest advertising push to date for these products, and will focus on real-life case studies of pet owners who have been able to address their animals' anxiety problems through the use of Adaptil or Feliway.

Adverts will debut on from Christmas Day and run until January 10th 2016 during family films over the festive period, with Adaptil being featured during ad breaks for Paul O'Grady’s popular For the Love of Dogs Christmas special on Boxing Day.

ITV1, Channel 4 and Channel 5 will all air the commercial spots, as well as digital channels including E4, Film4, ITV2, ITV3, ITVBe and London Live.

Claire Russell, product manager for Adaptil and Feliway at Ceva Animal Health, said the campaign "will raise awareness of the benefits of Adaptil and Feliway during this challenging time, while further enhancing our status as market leaders in behaviour".

More than 15 million pets worldwide have used Adaptil or Feliway, with new versions of the products having been introduced earlier this year.