Citypress and Gyro win brief with electric equipment manufacturer Brush

Citypress and Gyro have been handed a new contract by Brush, the world's largest manufacturer of electricity generating equipment.

The Manchester-based agencies have won a global marketing and communications brief with the client following a competitive pitch, and will help Brush to bolster the effectiveness of its global marketing efforts.

Citypress will be tasked with operating an international media office service and run thought leadership and content marketing projects, while Gyro will help to launch a rebranding exercise and lead creative campaigns for global above-the-line activity.

David Bond, marketing and communications manager at Brush, said: "We're transforming our marketing and communications to drive customer interaction and satisfaction on a global basis. Gyro and Citypress stood out as the perfect fit to develop compelling propositions for diverse audiences in a highly technical product environment."

Brush is headquartered in Loughborough and also has sites in Wales, North America, the Netherlands and Czech Republic. The company invested 30 million pounds in a new manufacturing facility near Shanghai earlier this year.