Clarity PR to help Premier Inn launch tech-enhanced hotel concept

Clarity PR won a new contract with Premier Inn to help launch a new technology-focused hotel that will soon be opening in Covent Garden.

The hotel concept, which is called Hub, will work with a dedicated iOS and Android app that allows users to book rooms, control their lights, room temperature and smart TV at the hotel, or view local area guides.

Aimed at helping Premier Inn appeal to travellers between the ages of 25 and 40, the launch will see Clarity implement an integrated PR and marketing campaign that will include stunts, events and news announcements.

The firm will work alongside Frank PR, Premier Inn's retained agency, which will continue to handle all press office activity for the brand.

Sami McCabe, chief executive officer of Clarity PR, said: "While we remain strongly rooted in the start-up world, we're hearing from an increasing number of established brands … that are looking to connect with a younger, tech-savvy audience."

The agency already works with a wide variety of tech brands, including the likes of Soundcloud, Last.fm and Outbrain.