Clarity PR wins brief with data agency fifty-five

Clarity PR has announced that it has been retained by data agency fifty-five to handle its UK comms activity, following a competitive pitching process.

The agency has been tasked with helping to launch the client's new UK office and position it as the data agency of choice for UK brands, with strategic media relations work to be supported by an event and conference programme, reports Gorkana.

Hopscotch's position as fifty-five's global and French market PR agency is not expected to be affected by the new arrangement.

According to Rob Fenton, fifty-five's UK managing director, Clarity PR was selected for this brief based on its strong technology credentials, experienced team and track record of helping to establish brands in the UK.

Clarity's chief executive officer Sami McCabe said: "fifty-five is bringing a unique approach to the UK's digital marketing agency landscape. We're very excited to help fifty-five replicate in the UK the tremendous success it has already enjoyed in France."

Past and present Clarity PR clients also includes brands such as Soundcloud, Last.fm, Outbrain and TransferWise.