Colgate finalises recyclable toothpaste tube.

The Association of Plastic Recyclers has recognised Colgate’s new, industry first, recyclable toothpaste tube, the first oral care or personal care tube design to be recognised in this way. It will be on the shelves in the U.S. in 2020, and then rolled out other global markets. By 2025 all Colgate tubes will be recyclable.
APR President Steve Alexander said: “The Association of Plastic Recyclers appreciated the opportunity to partner with Colgate on this important project. Tubes are one of the most widely used forms of plastic packaging that still cannot be recycled. There is a lot of work ahead, but we believe Colgate is off to a great start.”
Colgate-Palmolive’s VP Global Sustainability, EOHS and Supply Chain Strategy, Ann Tracy, said: “Colgate people are excited about this challenge and meeting our goal of 100% recyclable packaging. We’re committed to using less plastic and more recycled material in our packaging. We’re helping to strengthen recycling by supporting the Closed Loop Fund and other efforts. And we’re exploring new ingredients and models, including TerraCycle’s Loop™ initiative for reusable, refillable packaging.”
Colgate-Palmolive’s EVP, Chief Growth & Strategy Officer, Justin Skala, said: “Building a future to smile about means finding new packaging solutions that are better for the planet, but until now there hasn’t been a way to make toothpaste tubes part of the recycling stream. Once we’ve proven the new tube with consumers, we intend to offer the technology to the makers of plastic tubes for all kinds of products. By encouraging others to use this technology, we can have an even bigger impact and increase the long-term market viability of this solution.”