Cow wins new consumer PR brief with Three

Cow PR has announced that it has won a major new UK consumer PR brief with Three following a four-way pitch.

The mobile communications company is seeking to establish itself as a more mainstream brand and is launching a marketing plan covering brand campaigns aimed at building greater emotional engagement and relevancy with its target audiences.

Cow will assist with the launch of these campaigns and will also oversee the release of all new products and services, together with supporting the Three press office on both a proactive and reactive basis.

Previously, the brand's approach has been mostly tech-focused, but Three is keen to expand its appeal to a broader audience.

Cow managing director Lisa Taylor told PRWeek: "A focus on tech will still be important, but Three is moving more into the mainstream and this will be about us taking them into a new space as a challenger brand with a feisty mentality."

Launched in 2000, the agency has worked with a wide variety of high-profile brands, including Yahoo!, Littlewoods, Coral, More Than, Zoopla, Diageo and Cancer Research UK.