Creston Health launches new London-based agency Loooped

Creston Health has opened a new London-based health communications agency called Loooped, which will serve UK and international clients.

The new company has been founded by Andy Hayley and Dick Dunford, respectively the former managing director and executive creative director of TBWA Paling Walters. It will operate as a health, wellness and lifestyle creative engagement agency.

Loooped's unique name and logo, with its three linked Os, are designed to represent the triple connectivity the agency's services provide, creating engagement between people, the brand and its ideas.

Loooped is part of the Creston group and has offices at the company's headquarters in Soho and the health division's offices in Richmond, with further plans to open a New York branch.

The founders said: "Anyone that knows us has experienced our passion about the ubiquitous nature of health. We are excited to launch Loooped and work with like-minded people to create lasting change."

Creston operates in more than 65 markets and currently generates around one-third of its revenues from work outside the UK.