Creston Health rebrands as Health Unlimited

Creston Health has announced that it has changed its name to Health Unlimited as part of a restructuring of its business activities.

Parent company Creston has launched the new Creston Unlimited initiative as a means of fostering closer working ties between its subsidiary agencies, providing clients with access to a more unified suite of capabilities and services.

All Creston Health agencies will be renamed following the move, with its UK businesses becoming Red Door Unlimited, PAN Unlimited, DJM Unlimited, Rock Unlimited, Liberation Unlimited, Loooped Unlimited and Walnut Unlimited, reports PMLiVE.

Meanwhile, its US agencies will be rebranded as CooneyWaters Unlimited, Corkery Group Unlimited and Alembic Unlimited. The international network Chemia will retain its current name.

The move will make it easier for the group of agencies to either work separately or to collaborate to solve bigger challenges faced by clients.

Health Unlimited chief executive officer Catherine Warne said: "We bring together experts in communications, digital, branding, insight, education and marketing to create competitive advantage for our clients unconstrained by traditional ways of marketing."