Datateam Media and Communications agrees PMGroup takeover

Datateam Media and Communications has broadened its medical communications footprint through the acquisition of PMGroup.

A leading multichannel pharmaceutical sector media organisation, PMGroup producing a range of magazines, websites and communications programmes, including PMLiVE, PME, Communique and The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare.

Following the takeover, both companies will continue to trade independently, with PMGroup's existing leadership team of commercial director Clare Bates, editorial director Dominic Tyer, digital director Karl Equi and production director Keith Shilson remaining in place.

It becomes part of a group that also includes Newmarket and London-based agency Hayward Medical Communications.

Datateam group managing director Parvez Kayani said he "looks forward to working with management at PMGroup and Hayward to take our work in this area to a new, improved level".

With a product portfolio covering six business-to-business and healthcare sectors, Datateam runs more than 50 publications, websites, events and awards schemes, having grown continually since its foundation in 1988.