Delta Dental of California and Royal Philips to collaborate

Delta Dental of California, the largest US dental plan provider, and Royal Philips will work together to advance oral health and wellness, starting with the BrushSmart programme which will measure the connection between sonic brushing technology and oral health.
President and CEO of Delta Dental of California, Mike Castro, said: “As we pursue our mission of advancing oral health and wellness, Delta Dental of California understands that access to care can be enhanced in a variety of ways. We want to equip customers with the right tools to take control of their oral health and provide ways to encourage preventive behavior on a daily basis. At a moment when technological possibilities are seemingly endless and so many people are passionate about wellness, this partnership will have the collective resources, know-how and innovative drive to empower people to improve their oral health.”
Business Leader Oral Healthcare at Royal Philips, Michael Kuhne, said: “Having data-driven insights into actual consumer use and the health outcomes will enable us to create proven, personalized solutions that address the needs of each individual consumer. By continuously innovating our solutions and encouraging better hygiene practices through tangible health incentives, we can provide individuals with the tools they need to optimize their oral hygiene and overall well-being.”