DiD has been acquired by the Lucid Group

The US-based strategic brand consultancy, DiD, has been acquired by the Lucid Group to provide a creative, strategic and digital offering globally and strengthen Lucid Group’s current existence in the US. Furthermore, the acquisition enables Lucid to better address complex healthcare by building an integrated suite of industry-leading capabilities to advance its mission to improve global health outcomes.

Lucid Group CEO, Dennis O’Brien, stated: “DiD have a wealth of talent and have built amazing client relationships during the last seventeen years. The union of our people and capabilities brings us closer to achieving our ambition. This strengthens our ability to bring best-in-class capabilities across the US and global markets. Together, we will work with our clients to better understand and fix problems in healthcare by applying our integrated capabilities at the right time and executing brilliantly.”

DiD Founder, Rick Sannem, stated: “We are excited about our future and the ability to achieve so much more together. What stood out for us about Lucid was their track record of success and growth and that we share a very similar mission and vision for our businesses. It was also clear that our cultural ethos was aligned. This combination enables us to build stronger scientific and commercial campaigns, to truly partner in a deeper way across commercial and medical through scientific and creative conversations with our clients that brings their brand’s science to life.”