Diffusion handed PR brief by TalkTalk’s business division

Diffusion has been handed a new brief by telecommunications company TalkTalk to handle PR activities for its business division.

The wide-ranging and integrated communications brief will see Diffusion become the retained PR agency for the brand, covering traditional media, social media marketing and event amplification for TalkTalk Business.

Following a competitive pitch process, Diffusion was selected to launch a campaign focused on driving direct sales and lead generation for key products, targeting the enterprise, SME and SoHo market, as well as the telecoms wholesale and reseller channel.

Its activities will cover UK press office, product launch and thought leadership activities, as well as leading and integrating the brand’s social media programme via a new social and digital content strategy.

Daljit Bhurji, global managing director at Diffusion, said: "We are relishing the opportunity of placing TalkTalk Business at the very centre of that debate and to showcase how it is helping deliver commercial success for its business customers.”

TalkTalk Business is one of the fastest growing business-to-business telecoms providers in the UK, working with tens of thousands of customers nationwide.