Diffusion wins PR brief with phone repair service iMend

Diffusion has been handed a new PR brief by phone repair service iMend following a competitive pitch.

The agency has been hired to enhance brand awareness of iMend and position it as the first point of call for consumers looking for rapid on-site mobile device repairs, with a series of creative campaigns and blogs to be launched via UK consumer, tech and lifestyle media.

Billed as the UK's first nationwide call-out phone repair service, the company was founded by technology entrepreneur Keir McConomy last year and has a network of 150 repair technicians across the country.

Diffusion was hired on the strength of its understanding of consumer technology, as well as its deep media and online influencer relationships, and its embrace of the client's vision and goals.

Ivana Farthing, head of consumer tech at Diffusion, said: "iMend is the type of company that we love to work with at Diffusion – it's a brand that is using technology to shake up an industry that hasn't changed for years."

The agency already works with a wide variety of high-profile clients, including Primark, CNBC, Upstream and Mothercare.