Dr Foster Intelligence to raise profile with TLG collaboration

Dr Foster Intelligence has hired media agency TLG to assist in raising its brand profile and industry recognition.

The medical information company has awarded a contract to TLG to generate wider awareness of the services and expertise it offers to healthcare sector clients, policymakers and consumers.

TLG’s work for Dr Foster will be led by Malcolm Gooderham, the agency’s founder, alongside Seb Dance and former Liberal Democrat press officer Louise Phillips, reports PRWeek.

Mr Gooderham stated that the work will help Dr Foster to win greater recognition as a “thought leader” and enhance the brand’s standing in the industry.

He added: “Dr Foster is a dynamic company that has helped to set an agenda that has now become part of the mainstream for consumers and policymakers.”

Last month, Dr Foster Intelligence was awarded the Best in Show prize in the consumer/patients category at the IPA Best of Health Awards 2010.