Dynamo PR launches dedicated virtual reality division

Dynamo PR has announced the formation of a new dedicated virtual reality PR division due to the rapid growth of the fast-emerging field.

The mainstream emergence of VR has been hailed as one of the most important technology trends of 2016, with devices such as the Oculus Rift, the HTC Vive, the Microsoft HoloLens and Sony's PlayStation VR all set for launch soon.

As such, Dynamo has signed NVIDIA as its first VR-focused PR client, with work to be carried out to raise awareness of its leading status in computer graphics and breakthrough technologies.

Its first campaign with NVIDIA involved a special event in which journalists were taken to a sub-zero environment to experience a realistic VR simulation of Mount Everest.

Nick Morey, senior creative manager at Dynamo, will lead the newly formed team. He said: "We always aim to be at the forefront of technology and launching a VR team seemed like a natural decision for us, following recent projects and future briefs we're working on."

Dynamo previously handled the global launch of FOVE, the world's first eye tracking virtual reality headset.