Dynamo wins new UK PR brief with Yelp

Dynamo has been hired by local search and review site Yelp to handle its UK PR activities after winning a three-way competitive pitch.

The agency has been tasked with providing press office activity and contributing to creative campaigns for the San Francisco-based company, which is set to launch a global advertising push to mark its upcoming tenth anniversary.

Revolving around the new tagline "we know just the place", the campaign will emphasise the benefits that Yelp's service provides to consumers and businesses alike.

Yelp offers 53 million local business reviews across 24 countries and attracts more than 120 million unique visitors a month. It went public in 2012 and bolstered its EU market presence during the same year through its acquisition of Qype.

Peter Bowles, Dynamo's co-chief executive officer, said: "Our team has a very broad remit to work across promoting the Yelp offering to consumers and helping small businesses realise the value in managing their free profile on Yelp."

The win comes after a successful 2013 for Dynamo, which helped to earn it four nominations at the forthcoming Golden Hedgehog Awards for 2014.