Edelman appoints new UK general manager of digital

Edelman has announced the appointment of Toby Gunton as the new general manager overseeing its growing UK digital operations.

Mr Gunton joins the agency from OMD UK, where he most recently served as head of innovation, leading strategic and executional innovation in paid, owned and earned media, as well as the agency's Newsroom service.

Prior to his time with OMD UK, he held positions as chief digital officer and managing director at WCRS. In total, he can boast more than 20 years of industry experience across digital, creative and media agencies.

In his newly-created role at Edelman, Mr Gunton will join the agency's UK executive operations team and will take responsibility for building industry-leading digital specialist skills and services for clients across the entire UK business.

Ed Williams, chief executive officer at Edelman UK, said: "In Toby we have an inspirational leader who can provide the next level of client advisory as well as further embed digital innovation across our client portfolio."

His appointment follows the recent hires of Karmarama's former content director Ben Hooper, Alex Mecklenburg from OgilvyOne and Cath Jefferies from We Are Social.

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